So if you're trying to raise awareness about homelessness or trying to raise funds for a new project, video is going to be vital to your success. Charities and non-profit organizations make an effort to raise money for various causes throughout the world. However, it is often the lack of proper promotion that can hinder the ability of an organization to raise funds. There are many avenues to explore when you are working for your cause, but if you have neglected to include video content into your promotional materials, you are missing out on a key opportunity. Video can convey the impact and result of charitable work and make them tangible through stories and evidence. A video is also more likely to rank higher in search engine results, again raising awareness of your campaign. It will also engage with people on social media platforms rather than static forms of media, helping you increase your charity’s exposure.
How a charity video can help you raise funds
A video for a charity can portray as much information as there is in a written article. They can get across so many more facts than paper.
A charity fundraising film has the potential to be viewed by millions of online viewers on social media sites, press agencies and YouTube.
Whether your aim is to raise awareness or showcase case studies, video has the benefit of being able to work across many platforms.