A major and difficult aspects of researching a company is that you are unable to determine the specifics of what they offer or offer from their website. It doesn’t matter if it’s confusing corporate copy or generic stock photos or even no website in the first place is a sure way to dissuade prospective customers. Even if you’ve got an appealing website that is well-designed and has many pages that outline the services you offer and describing your company’s values and philosophy, something that will really make your business be noticed is an explanation video.
As you’ll discover in this article (and it’s something you already have heard) People love videos. It’s a method to draw people, keep them engaged, and keep the people you want to reach out to your message. Explainer videos are an easy concept that it provides a summary of your business in only two minutes. Although it’s simple but the return to an explanation video can be more detailed and thorough.
Let’s look at the reasons every company should have an explainer video, and how you can best utilize it in their marketing strategies.
What is an Explainer Video?
An explainer video can be an effective tool for marketing that helps describe your company’s main offerings and give your potential customers an understanding of your company’s identity and the things you offer.
The most well-known form of explainer videos is a corporate overview. But, there are many other kinds of explainer video to help educate your viewers.
Overview of the Company
Summary of product/service
Hybrid meet-the-team
No matter which path you choose to go with an explanation video these benefits listed below will help you improve your video marketing plan.
1. People prefer video when they are learning about a Product or Service, or a company.
This is redundant, since I’m sure that everyone knows the importance in video-based marketing however it’s worth noting.
People love video.
A study found that people watch at least an hour half of online video content every day. This isn’t just of Instagram Reels, beauty tutorials and hilarious cat videos (although many people do spend a lot of time watching them too!).
Consumers are also keen to view videos from brands at all stages of the buyer’s journey, but especially in the awareness phase. A study discovered an average of 96% the population have seen an explainer video to gain more information about an item or service. 86% of them have been convinced to purchase an item after watching a video.
The key to a successful marketing strategy is comprehending the mentality of your target customers, reaching the people where they’re by providing them with relevant and informative content that is specifically targeted at them.
Therefore, if your customers (and the majority of audiences in general) prefer videos instead of text, why not tailor your content to the preferences of your audience.
2. Explainer Videos Save Time
Apart from being a favorite medium for the majority of consumers This is also the major benefit of explainer videos which cannot be under-valued.
In this fast-paced and constantly changing environment that which we all live in optimizing your time each day is essential to stay on the right track for your short-term and long-term objectives. Your customers are likely to face similar challenges at the same time It’s therefore important that you respect customers’ time , too. A video explaining your company’s services gives potential customers an overview of your business, which will help them quickly (and quickly) decide if they’re interested in going ahead with your products and services.
In addition to being helpful to your viewers, they can also be highly beneficial for members of your sales department.
It’s a common occurrence for salespeople to being racing against time and hoping for more time.
Enter explainer videos.
In order to set up meetings with leads who are new Sales representatives could include a video explaining the meeting in the email or calendar invitation. The client will be able acquainted with your company through the video explaining your business and will likely be able to answer any fundamental questions they might be asking about, such as the location of your business as well as the length of time you’ve been in business, what services you offer, etc.
If you provide an explanation video prior to the initial meeting your sales team can make time during the introduction meeting to focus on the client’s needs and address more specific concerns instead of explaining what your business is doing.
This can be beneficial for any pitch presentation as well. If you show an explanation video from the top, you’ll be able to quickly get into the details of your pitch and the ways your company can help the company or person that you’re pitching.
And don’t just get the advice of us. This is what supplier diversity managers from Facebook as well as Microsoft have shared with us as a method to manage your presentations and messages and also distinguish yourself from others.
Are you searching for an animated explainer video company? Get in touch with our team today…
3. Explainer Videos Are Attention-Grabbing
Apart from the fact that there’s just not enough time to complete all the tasks accomplished, another issue that many individuals face is the fact that they have a limited attention span. (I myself, for one, cannot remember the number of breaks I’ve had while to write this piece and I’m just about half way through.)
If you’re feeling the exact feeling, you’re not the only one. Research has shown that how the attention span for humans is around 8 seconds.
In this regard it’s crucial to grab your intended audience’s attention quickly It’s the same for any video that promotes your business. It’s a good thing that the majority of people prefer watching a video instead of reading text, you’ve got ahead of the game when it comes to capturing your audience by presenting an informative video.
Animated explainer video, in particular they are an excellent method to showcase your business in an attractive manner.
If live-action videos are more appropriate for your company using storytelling and intelligent, deliberate b-rolls can aid in establishing the company’s identity and what it has to provide.
4. Explainer Videos Can Help Improve SEO
No matter if you’d like to acknowledge it or not, search engines are a part of our lives. Between Google through YouTube and from Bing up to Amazon Alexa, we turn on technology to assist us in answering some of the most simple and the most complex questions.
Video is a major factor in this.
Remember when I mentioned that most people would prefer watching videos while studying about something (I think, how can you forgetthat, I keep saying the topic!)? Search engines understand that preference, and will reward sites which promote video.
Video can drive an increase of 157% in organic traffic coming from the search engine results webpages (SERPs).
If you place an explanation video on your homepage site, you’re boosting your chances of being found by search engines. This could help new customers discover your company’s name.
5. Explainer Videos are simple to share and can be shared anywhere
In addition to putting an explainer video on your homepage website is also a fantastic resource to share on your social media platforms.
Sometimes, a customer might find the firm’s LinkedIn, Facebook, or Twitter pages first. If this is the case, you could place your explainer video on right at the top of your LinkedIn profile, to give the new user an introduction to your company.
As we mentioned earlier it is also possible to send an explanation video to prospective customers via messages on social media, emails calendar invitations and much other ways.
Sharing is useful in the case of referrals also. When one customers wishes to recommend your company to a colleague or friend They can forward your video explaining the benefits of your business along with the URL to your site.
6. Explainer Videos Can Be Repurposed
Like explaining videos are easy to share and share across various platforms It can also be reused or reduced to be used as a marketing asset.
You can make an even shorter version of the video to adhere to Instagram’s guidelines for time or utilize footage you’ve taken for an explainer video for future marketing videos. This can be an effective way for you to maximize your value for your money.
If you choose to go with an animated explainer video one of the benefits is the possibility of repurposing designs and characters for future uses, whether that’s video animation or design-related deliverables, such as infographics, presentations, websites landing pages and social media.
7. Explainer videos help build brand awareness
Did you realize that it takes between 5 to 7 impressions before a person will recall your brand name? In this light, sprinkles (or showering, actually) on your brand’s colors, personality, slogans, logos and even the voice of your brand in an explainer video will help in increasing the recognition of your brand.
Consumers want to feel they know the individuals behind a brand, their values and mission and all of this can be communicated through explanation videos.
If you follow our suggestion of promoting an explanation video on your site and social media platforms and other channels, you stand a better chance of achieving the 5 to 7 times mark.
Integrating an Explainer Video into Your Marketing Strategie
Contracting for a new business can be as an initial date. Two people getting acquainted with each the other over a meal and drinks.
Even if you’re not heading to a fancy restaurant where you’ll be meeting a new customer, you’ll be looking to make sure you’re on the right track and create a great impression from the first moment.
Explainer videos can act as an ice-breaker in the initial meeting.
It’s not just a way to provide an instant overview of your business and its operations, but perhaps more important it can to free up time for you to study the other company’s goals in terms of marketing and their needs for the project.
If you are thinking of creating an explainer video for your company Consider the following benefits:
People love video
Time-saving
Attention-grabbing
Improved SEO
Simple to share and post everywhere
Repurposing
Create brand awareness
Don’t leave a potential client in the dark about who you are and what you can offer them – walk them through your main offerings in a quick and captivating way.
About the Author
Nick is the Managing Director of South West Film and has been working in the film and video industry for over 20 years. He has worked on feature films, music videos, TV adverts and corporate video productions. He is originally from Kent and has lived in Somerset for 15 years. South West Film is a video production company in Cornwall and was founded back in 2002.